Skittles

I was getting ready to fly home last night when I was suddenly overcome by a craving for something sweet.   I wandered down to the airport gift shop and perused the rack of candies.   It was a tough decision.   I narrowed it down to either a Toblerone or a bag of Skittles.   I was pretty evenly split between the two.   Ultimately, I let price be the deciding factor.   The Toblerone was $4.99 and the Skittles were $3.99.   Skittles it is.

The bag of Skittles I purchased contained five ¼ cup servings.   Each serving has 170 calories.   That’s not too bad.   I can absorb 170 calories into my diet without too much difficulty.   It’s a little harder to absorb the 850 that were actually in the bag, and consequently how much I ate, but who’s really counting.   I really like Skittles.  I could go through a long involved description of what Skittles are, but everyone already knows, so why bother.

I will tell you something about Skittles that you might not know.   Skittles has over 15 million “Likes” on Facebook.   Skittles is actually a case study in successful social media based marketing.    They don’t really even have a traditional web site.  Their web site is user generated.   You can upload your own images to the Skittles Facebook page and if they like it, they post it on Skittles.com.   They will also repost creative or entertaining Tweets.   This keeps people engaged.   It keeps them talking about the product.   It keeps Skittles on their mind.   This is just what I need, more reasons to think about eating Skittles.